Earn a Marketing Degree
equip yourself to be highly effective in a marketing role by acquiring a strong skillset in the classroom and proving your value during your internship
A degree in Marketing can open the door to many different career opportunities. As a marketing professional, graduates are free to pursue passions in a variety of industries and non-profit organizations. Whether you have a creative or analytical mindset, there us room for you as a marketing professional. The Bachelor of Business Administration in Marketing program will prepare students for success by providing them with a strong foundation in marketing principles that they apply in their internship. Students enter the workforce with a competitive edge: real-world experience on their resume.
About Our Marketing Program
BACHELOR OF Business Administration in Marketing
A degree in Marketing can open the door to many different career opportunities. As a marketing professional, graduates are free to pursue passions in a variety of industries and non-profit organizations. Whether you have a creative or analytical mindset, there is room for you a a marketing professional. The Bachelor of Business Administration in Marketing program will prepare students for success by providing them with a strong foundation in marketing principles that they apply in their internship. Students enter the workforce with a competitive edge: real-world experience on their resume.
This degree focuses on preparing you for a role that provides organizations with the information they need to determine which products to produce and for whom, where to offer them and at what price to satisfy a customer's needs in a way they find valuable while also meeting organizational objectives.
- Work as a marketing professional in a corporate setting, in the private sector, or in a non-profit organization
- Function as a marketing manager, an account or sales executive, customer experience team, member of the business development team, or support brand management
While earning your B.B.A. degree with a major in Marketing, you can expect to take courses in Marketing Strategy, Consumer Behavior, Managing the Customer Experience, and Integrated Marketing Communications. In addition, you will be highly competitive when you enter the workforce after completing a semester as a Marketing Intern and having actual experience with a portfolio to show potential employers exactly what you are capable of providing to their organizations.
About Our Faculty
Newman University School of Business
Combined with superior knowledge and years of experience in their trade, the finance faculty members work with students on a personal level to provide the highest quality of education possible.
Marketing professionals are typically involved with the decisions around what product to offer, what price to charge to create value, the locations to offer the product, and methods for insuring potential consumers clearly understand how a product fulfills their needs. These decisions are based on meeting organizational objectives and accurately analyzing market demand. Marketing continues to be a critical factor in determining the success of every organization; regardless of their target audience or product. The changing factors affecting businesses in the global economy, particularly increased competition, fuels the need for marketing professionals.
Careers in Marketing
A degree in marketing from Newman University will give you the opportunity to work in a variety of fields and specialties related to Marketing. According to BLS data, employment for marketing managers is projected to grow by an average of 9.75% over the next ten years with salary ranges from $56,770 (Public relations)-$124,850 (Advertising) Here are some examples of potential career areas:
- Sales Management
- Public Relations
- Marketing Research
- Marketing Manager
- Brand Manager
- Business Development Specialist
- Customer Experience Manager
We think our university is great, but don’t just take our word for it. Hear what some of our previous graduates from the School of Business have to say about their experience.
"I wouldn’t change it for the world. I had fun. It was a great time and I’ll remember it for the rest of my life."
EASTON JULIAN, CLASS OF 2016
"It’s worth the money. I’ll tell you it’s worth the money, the sacrifice to get an education, because in the long run it represents who you are. When you get that degree it adds value to you as a person."