Business Analytics is the practice and study of statistical, qualitative and operational data which is used by businesses as the core to business modeling and decision making. Courses in business analytics cover topics including marketing research, statistical techniques, data retrieval, analysis and mining, and decision making.
BSAD 6423 Marketing Research: This course provides an introduction to market research as a business decision-making tool. The primary goal of this course is to equip students with an understanding of how market research can help them make business decisions and how they can transform research findings into actionable business insights. The course also aims to help students gain the ability to design, evaluate, and interpret research projects. Coverage is given to a wide range of research methods including in-depth interviews, focus groups, surveys and modeling, and their application to the services and non-profit sectors. Also discussed are data sources and data collection methods.
BSAD 6863 Business Analytics 1: This course studies core statistical techniques; data retrieval, analysis and mining; and decision modeling to effectively persuade in the project-oriented world of data-driven decisions. Emphasis is placed on the use of statistical software.
BSAD 6873 Business Analytics 2: This course studies core statistical techniques; data retrieval, analysis and mining; and decision modeling to effectively persuade in the project-oriented world of data-driven decisions. Emphasis is placed on the application of analytics within project and program management.
BSAD 6623 Leadership: This interdisciplinary course will use biography to present historical, philosophical, and contemporary theories of leadership. Philosophies and skills needed for becoming effective leaders within continuously changing organizations will be presented, including an assessment of leadership tendencies.