Sports Media & Promotion

Earn a Sports Media & Promotion Degree

Learn promotion and operations of athletics with a holistic curriculum that involves both classroom and hands-on experiences to prepare you for a career in sports media, promotion or management.

Our Sports Media & Promotion program is a great way to remain close to the sports action while preparing you for an exciting career in a wide variety of professional industries. The curriculum uniquely blends business and communication courses with a sports business application.

Students in this cross-disciplinary program have the option of selecting a concentration in either Media or Entertainment and Promotion. The concentrations build on core courses designed to optimize students’ oral, written, interpersonal and small group communication skills. These skills learned at our private university can be put to use in any sized company and across all industries.

About Our Faculty

Sports Media & Promotion Department

Our faculty and staff have the knowledge and experience to help you prepare for a career in Sports Media & Promotion. If you need clarification on a class assignment or advice on how to approach your future, you can feel confident that our faculty is available and ready to help.


A degree in sports communication will give you the opportunity to work in a variety of fields and specialties related to sports. Here are some examples of potential careers:

  • Athletic Administration
  • Broadcast Journalism
  • Coaching
  • Community Relations
  • Digital Journalism
  • Events Coordinator
  • Fan Engagement
  • Marketing and Promotions
  • Media Relations
  • Print Journalism
  • Sales
  • Social Media Manager
  • Coach ($39,150 a year)
  • Sports Journalist ($43,640 a year)
  • Sports Psychologist ($70,000 a year)


Our Sports Media & Promotion students have the opportunity to gain real-world experience by interning in the Wichita community through companies such as Wichita Thunder Hockey, Kansas City Sports Commission, and YMCA. This allows you to gain real experience in the sports communication industry.

Get Involved on Campus

One of the best ways to find success during your college career is to get involved in campus clubs and organizations. Within our Sports Media & Promotion program, students can join the Student-Athlete Advisory Committee (SAAC) or the Ultimate Frisbee Club. These organizations allow for personal growth, networking, and future career success.

Program Outcomes


Jazzmen Ortiz BA/SPCM Aug. 2018

“Having my Sports Communication degree has helped with my current role by providing me with the information and background necessary to be successful in any professional industry. Using my Sports Communication degree has helped because not only did it provide me with knowledge of the sports world but ways to communicate in any professional setting."

Teacher at Travis Science Academy 

Mali Wright BA/SPCM Aug. 2016

"Newman gave me the confidence to be able to effectively network and create personal connection with not only the team I am on, but other professionals I meet at events across the country. The program taught me the fundamentals on how to create lasting relationships in the workplace and communicate with a diverse group of people."

Corporate Recruiter at Brakes Plus

Kendric Bailey BA/SPCM May 2018

“Newman helped me understand that there are so many avenues available with this degree. I can obtain a role in sports or the business sector. Communication is needed for roughly every position. I love the fact of not having a ceiling or a set career I have to focus on like Lawyers or Doctors. I can work in IT, or government, or telecommunications and still utilize the skills learned at Newman. The Sports Communication degree helps with small talk in the business industry. Helping managers relax and feel comfortable enough to let us work on filling the specific client’s openings.”

Professional Recruiter at Apex Systems

Assistant Dean for Arts and Sciences
Division of Arts & Humanities
316-942-4291 ext. 2342
Office: MN304