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B.S. in Business Data Analytics

PROGRAM OBJECTIVES

The Business Data Analytics degree will equip students to:

  1. understand fundamental business concepts, practices, and trends;
  2. demonstrate skill in interpersonal communication, written communication, team participation, and presentation delivery;
  3. acquire data from multiple sources and prepare data for analysis;
  4. explore and analyze data to discover valuable insights;
  5. clearly and persuasively communicate data-driven insights through data visualizations, reports, and presentations.

B.S. in Business Data Analytics Curriculum and Requirements

 

CORE DATA ANALYTICS COURSES

DATA ANALYSIS & VISUALIZATION

An introduction to the principles and best practices of discovering meaning in data. Students develop proficiency manipulating and visualizing data with industry-standard software packages including Excel and Tableau Desktop.

DATA VISUALIZATION

Students will develop higher level skills in the preparation and design of data visualizations, including reports and interactive digital dashboards using software such as Tableau Desktop and/or Microsoft Power BI.

DESCRIPTIVE & PREDICTIVE ANALYTICS

Students will deepen their understanding of data analysis processes and methods, with a particular focus on descriptive analytics and predictive analytics methods.

DATA ANALYTICS PROJECT MANAGEMENT

A study of project management theory and practice with data analytics projects in mind.

BUSINESS INTERNSHIP

All students in the Newman University School of Business are required to earn an internship. Data Analytics students are among those most highly sought after.

 

Degree Plan - B.S., Business Data Analytics

GENERAL EDUCATION REQUIREMENTS

51

MAJOR REQUIREMENTS

54

BDA 3103 Data Analysis & Visualization

3

BDA 3113 Data Visualization

3

BDA 3123 Data Analytics Programming

3

BDA 4313 Descriptive and Predictive Analytics

3

BDA 4323 Data Analytics Project Management

3

BDA 4411 Data Analytics Lab 1

1

BDA 4422 Data Analytics Lab 2

2

BSAD 2113 Financial Accounting or BSAD 2123 Managerial Accounting

3

BSAD 2013 Principles of Management

3

BSAD 3123 Organizational Behavior

3

BSAD 3193 Business Ethics

3

BSAD 3303 Business Communication & Professional Skills

3

BSAD 3013 Principles of Marketing or BSAD 3053 Managerial Finance

3

BSAD 3353 Emotional Intelligence in Business

3

BSAD 4113 Business Internship

3

ECON 2013 Macroeconomics

3

ECON 2023 Microeconomics

3

IT 2043 Database Management Systems

3

MATH 2033 Probability & Statistics 1 or PSY 3063 Applied Statistics

3

General Electives

19

Total

124


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