Business Data Analytics

Bachelor Degrees

• B.S. in Business Data Analytics

Minors

• Minor in Accounting
• Minor in Applied Statistics
• Minor in Business
• Minor in Business Data Analytics
• Minor in Entrepreneurship
• Minor in Business Communication
• Minor in Business Analytics

About Our Faculty

Newman University School of Business

Our faculty and staff have the knowledge and experience to help you prepare for a successful leadership role in your organization or business. If you need clarification on a class assignment or advice on how to approach your future, you can feel confident that our faculty is available and ready to help.

Business Data Analytics Career Outlook

Market Demand for Business Data Analytics Graduates

National Demand

The following data is from the U.S. Bureau of Labor Statistics Occupational Outlook Handbook (OOH)* and O-NET OnLine (O-NET), sponsored by the U.S. Department of Labor. ** As a baseline, the projected growth for all U.S. occupations is 7.4%. The median annual salary for all U.S. occupations as of 2017 is $37,690. ***

The following table begins with the Operations Research Analyst career, which the Business Data Analytics major or the Data Analytics minor would prepare students to enter. (I will provide its full description below.) The other careers are also opportunities for which our graduates will be competitive applicants.

Career	Growth	Median Salary
Operations Research Analysts (OOH)	27%	$81,390
Market Research Analysts (O-NET)	15%	$63,230

* https://www.bls.gov/ooh/

** https://www.onetonline.org/

*** “Employment Projections.” Bureau of Labor Statistics. Accessed September 2018. https://data.bls.gov/projections/occupationProj 

The Operations Research Analyst Description (OOH)

The OOH describes this role as follows: “Operations research analysts use advanced mathematical and analytical methods to help organizations investigate complex issues, identify and solve problems, and make better decisions.” The typical entry-level education is a bachelor’s degree.

Other Potentially Relevant Career Categories

The following career categories would also be of potential relevance to Business Data Analytics majors, and to Data Analytics minors with emphases in sciences and other fields.

Career	Growth	Median Salary
Credit Analysts (O-NET)	5-9%	$71,290
Business Intelligence Analysts (O-NET)	5-9%	$88,510
Intelligence Analysts (O-NET)	5-9%	$79,970
Clinical Data Managers (O-NET)	15%	$84,060
Information Security Analysts (O-NET)	15%	$95,510
Bioinformatics Technicians (O-NET)	5-9%	$47,400
Social Science Research Assistants (O-NET)	2-4%	$46,000
Geospatial Information Scientists and Technologists (O-NET)	5-9%	$88,510
Statisticians (OOH) (typically requires a Mathematics major, often with a Master’s degree)	33%	$84,760
Computer and Information Research Scientists (OOH) (requires a Master’s or Doctoral degree)	19%	$114,520
Computer and Information Systems Managers (O-NET) (requires significant work experience)	10-14%	$139,220

Regional Demand

As of September 2018, job searches using Glassdoor.com, reveal a significant number of position openings which are of direct relevance to the Business Data Analytics major, as well as the Data Analytics minor. (Glassdoor.com has emerged as one of the top search tools for technology and data-related careers. For example, a search in Glassdoor.com tends to yield advertisers from most or all of the companies who advertise in Indeed.com, plus more additional companies.)

Wichita (100-mile radius)

Search Term*	Openings**	Salary Range	Representative Companies
"Data Analytics"	79	$64K avg	Koch, Cargill, Staffigo, Greenwich AeroGroup, Farmers Edge
"Business Intelligence"	40	$55K - $103K	High Touch, Koch, Textron, Staffigo
"Market Analyst"	40	$55K - $82K	Sinclair Broadcast, Koch, CURO, Cargill, American Agcredit

Kansas City (100-mile radius)

Search Term	Openings	Salary Range	Representative Companies
"Data Analytics"	541	$37K - $87K	Cerner, Valorem, Spring Venture Group
"Business Intelligence"	228	$43K - $96K	Cerner, Data Systems International, AXIS Capital
"Market Analyst"	252	$37K - $84K	SelectQuote, Sullivan Higdon & Sink, eSolutions

Oklahoma City (100-mile radius)

Search Term	Openings	Salary Range	Representative Companies
"Data Analytics"	209	$40K - $80K	LifeShare of OK, Sirius Computer Solutions, Nesco
"Business Intelligence"	153	$40K - $85K	Diamondback Energy, TEKsystems, Robert Half Technology
"Market Analyst"	155	$40K - $70K	RELX Group, Staffigo Technical Services, INTEGRIS

     Dallas (100-mile radius)

Search Term	Openings	Salary Range	Representative Companies
"Data Analytics"	3,003	$45K - $110K	Business Centric Technology, MEDecision, Micro Focus
"Business Intelligence"	1,572	$55K - $110K	Securus Technologies, Keurig Dr Pepper, McKesson
"Market Analyst"	1,512	$50K - $95K	Colony Capital, Ambit Energy, Aviall, Fannie Mae

Bentonville, AR (100-mile radius)

Search Term	Openings	Salary Range	Representative Companies
"Data Analytics"	241	$55K - $95K	Walmart, Cognizant, Wipro, Procter & Gamble
"Business Intelligence"	92	$50K - $100K	Nielsen, Solve, Retail Insights, Advantage Solutions
"Market Analyst"	105	$55K - $95K	Nestle, Newell Brands, Oracle, Hormel Foods Corp

Denver + Colorado Springs (50-mile radius for each)

Search Term	Openings	Salary Range	Representative Companies
"Data Analytics"	1,950	$45K - $95K	Broadspire, P2 Energy Solutions, BKD, The Integer Group
"Business Intelligence"	650	$45K - $120K	Evolve, Webroot, DaVita Inc, Transamerica
"Market Analyst"	886	$50K - $100K	Spectrum, Webroot, Computershare

* The search terms reflect a cluster of searches which, upon investigation, tend to bring position results that are most relevant to our future Business Data Analytics majors and Data Analytics minors. There is significant overlap between the results for each search term. “Business Intelligence” often results in a sub-set of search results found for the search “Data Analytics.” The “Market Analyst” search term occasionally brings results not found in the other searches, though there is a great deal of overlap.

** We have shown data for all full-time position advertisements, from entry level to senior level positions, in order to give a representation of the entire field which our graduates will enter.

Regional Employer Interviews & Feedback

The School of Business has visited several regional employers — including Koch Industries, Spirit Aerosystems, High Touch Technologies, and others — to ask them about their needs for Business Data Analytics graduates and the kinds of knowledge, skills, and related qualities they would like to see in graduates. CEO’s, VP’s, senior employees, and recruiters all report very similar needs:

• All desire graduates with the qualities of an educated professional, including an understanding of the world of business and the ability to explore and interpret data to shed light on business priorities.
• All desire graduates with a strong set of software skills, including significant skill with Microsoft Excel, and at least a familiarity with data visualization software: typically, either Tableau or Microsoft BI.
• All desire students with an understanding of relational database software and the ability to use SQL to query databases.
• Some desire students who have familiarity with analytics programming in R and/or Python. (We believe this will be a growing need. Moreover, these skills are an on-ramp to graduate work leading to higher-salary data sciences careers.)
• Some employers desire students with skills in programming and/or the Extraction, Transformation, and Loading of data from operational databases to data warehouses and/or analytics and visualization software.
• All desire graduates with stellar presentation skills, including an understanding of effective visual presentation.
• All desire students who demonstrate strong interpersonal and group communication skills, including the ability to cultivate credibility with clients — both technically-minded clients and non-technical.

Program Outcomes