This program is designed for students who are passionate about leveraging digital platforms to influence online trends and engage global audiences.
Whether you are a creative storyteller, a social media maven, or a data-driven strategist, you will master the cutting-edge skills needed to thrive in a rapidly evolving digital landscape. Through hands-on projects and high-impact coursework, you will gain expert proficiency in SEO, social media marketing, and data analytics.
 | Master high-demand skills in SEO, social media, and data analytics through hands-on, real-world digital marketing projects |
 | Prepare for versatile, remote-friendly careers in social media management, content strategy, and digital marketing analysis |
 | Learn to craft compelling content and analyze campaign performance using the latest marketing technologies |
What You'll Learn
Introduction to Digital Marketing - This foundational course provides a comprehensive overview of digital marketing, including key concepts, digital platforms, and tools. Students will learn about social media marketing, email marketing, and search engine marketing.
Going Viral and Growth Hacking - This course explores strategies for creating viral content and growth hacking techniques to drive rapid audience growth. Students will learn how to leverage social media, content marketing, and SEO to maximize reach and engagement.
Social Media Marketing, Brand Awareness, and Engagement - Students will learn how to create and implement social media marketing strategies that enhance brand awareness and engage target audiences. The course covers content creation, social media analytics, and A/B testing.
Lifecycle and Email Marketing - This course focuses on designing and executing effective email marketing campaigns tailored to different stages of the customer lifecycle. Students will learn techniques for segmentation, personalization, and campaign automation.
Digital Marketing Analytics and Experimentation - Students will gain hands-on experience with digital marketing analytics tools and techniques. The course covers performance metrics, data analysis, and experimentation to optimize digital marketing strategies.
Growth Marketing and Multi-channel Digital Marketing Capstone - In this capstone course, students will develop and execute a multi-channel digital marketing strategy. The course emphasizes data-driven decision-making, experimentation, and the integration of various digital channels.
Driving Digital Transformation
Newman University's Digital Marketing program is dedicated to preparing future leaders to navigate the rapidly evolving digital landscape. We equip students with the knowledge, skills, and ethical principles needed to design and implement effective digital marketing strategies. Students also graduate with industry-leading certifications from Google and Hubspot, providing an immediate leg up in the job market.
Career Pathways
in Digital Marketing
Newman University’s Digital Marketing program provides you with the knowledge and relevant skills to set you on the path to a fulfilling career.
With a growing demand for skilled Digital Marketing professionals, students can expect diverse job opportunities and avenues for professional growth. Digital Marketing professionals also enjoy competitive salaries with excellent benefits packages, offering the prospect of a stable future.
A degree in Digital Marketing offers a pathway to may graduate programs such as
- Masters in Business Administration (MBA)
- Masters in Fine Arts (MFA)
"Dr. Straub encourages students to come in and talk to him about anything. He often said he wanted to be a mentor in life, not just in school. Going in, asking questions and building relationships with your advisor is key to your success in college."
Newman School of Business & Technology, Business Management, Anthony Ferrante - Read More
"Newman gave me so much that I didn’t expect and wasn’t looking for. The experiences I’ve gotten here make me feel proud of myself. People at Newman know my name, they know where I’m from. Newman gave me so much that I didn’t expect and wasn’t looking for. The experiences I’ve gotten here make me feel proud of myself."
Newman School of Business & Technology, Business Management, Juan Cordova