Newman University is a Catholic university named for St. John Henry Newman and founded by the Adorers of the Blood of Christ for the purpose of empowering graduates to transform society.

The brand of Newman University is driven by our mission.

How We Express Our Mission

Our mission is expressed and expanded through our:


Core Values

Our Core Values are met by achieving Catholic identity, academic excellence, culture of service, and global perspective.

Newman Code

We pledge to live in the spirit of critical consciousness by respecting the dignity of every person, honoring both personal and institutional integrity, and striving to embrace all humanity.

ASC Mission

As a sponsored ministry of the Adorers of the Blood of Christ (ASC), Newman University exists to further the ASC Mission.


Our brand is our promise. It is built upon the foundation and strength of our University. Our promise is upheld by protecting the integrity of the brand.


Every phrase we use to describe Newman, every photograph we choose, every time we use our logo, we are creating an image of Newman. These verbal and visual elements introduce Newman to those who do not yet know us and create their first impression of our university. For those who do know us, they reinforce the image. Our brand image, therefore, is both drawn from and enriched by the actual experience of Newman. Everyone who speaks publicly about Newman, publishes print or electronic information about us or represents us to the media plays a part in creating and maintaining our image. Everyone who touches student lives contributes to our brand.


We strive to deliver an interdisciplinary education in a collaborative environment. We offer strong and mentoring faculty and staff, challenging curriculum, and individual attention to students to help further their success. We seek to produce graduates who think critically, communicate effectively, serve community and seek to make a positive difference.

Brand Resources

This branding toolkit gives us a verbal and visual language to express our image in ways that reflect the Newman experience and strengthens our brand. It allows us to accurately capture and convey our essence and differentiates ourselves from other institutions. It creates continuity by providing a common language and technical specifications for graphics and visuals.

Visual Identity Guidelines - Quick View Visual Identity Guidelines Athletic Brand Guidelines Logos and Media

Please visit the University Relations page on the intranet to view Brand Assets (logos, .ppt templates, letterheads, etc.) and the Signature Generator app.